GIFs are widely overused stick to one or two in your email because a large number can easily kill the entire experience.It won’t start to play until it is fully loaded, if subscribers have a slow internet connection it can cause problems.As an image format, it can be blocked by spam filters.If it slows down the performance of newsletter, chances are subscribers will turn it down. In the world with numerous spam filters and people who are not willing to wait for a page to load more than 3 to 5 seconds, the size of the GIF plays a crucial role. There are some exceptions such as Outlook 2007-2013, but they still will show the first frame.Īnother thing to consider is size and weight. The good news is that the majority of email readers, starting with Outlook and ending with Apple Mail, support GIFs. First, consider support of email clients. There are several issues that you need to take into account.īefore sending an email newsletter packed with GIFs, make sure that your subscribers have an opportunity to enjoy them. Much like anything else, GIFs have limitations and pitfalls. ![]() Pitfalls of Using GIFs in Email Newsletters Promote products in an unobtrusive manner. ![]()
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